It’s not every day that you take your train commute to work in the West Midlands of England and find a giant NFL branded truck parked outside your place of work, but that’s what happened to me this morning in Birmingham city centre.
I knew the NFL were touring the Midlands and the South of England, but have to admit I forgot what day they were coming to Brum (as it is affectionately known by local residents).
I walked past the truck before 9am this morning, and waited until my lunch break before coming out to see what the NFL had in store for the workers and shoppers in Birmingham.
The highlight for me was to see the Vince Lombardi Trophy (for the third time). It was situated in a perspex cabinet inside the truck, watched over eagerly by a rather large and burly security guard. I had my picture taken with the trophy, and also the lady taking the pictures took a few extra for me using my own iPhone.
This truck was at Wembley a few weeks ago for the Vikings v Steelers game, but at that time there was a one-hour queue to get the picture. Much better that I could just walk straight up the steps today and get within inches of the famous silver-mounted ball.
Along with the trophy was a signed Jacksonville Jaguars helmet, also in a perspex case. The helmet was signed by rookie OW (offensive weapon) Denard Robinson. As a huge NFL fan I was tickled that it was Robinson’s signature, as I had drafted the former Michigan quarterback in both of my 55 man roster fantasy leagues.
There was also a ball in the truck display, this one a San Francisco 49ers branded ball signed by its Superbowl losing quarterback Colin Kaepernick.
The two pieces of memorabilia were on display to pre-promote the Jaguars upcoming ‘home’ game at Wembley against Kaepernick’s 49ers, taking place later this month. Unfortunately I will not be there as the budget only allows me to attend one NFL game in London a year, and I would always select seeing Adrian Peterson over Maurice Jones-Drew. Sorry Mo-Jo, I still love your little legs.
I was disappointed that there was not that much to do, and the freebies handed out by the NFL were ok, but not amazing. They gave out Football 101 guide books which I have to say are a cracking introduction to the NFL for new fans. I also helped myself to a couple of sets of under-eye stickers that were NFL branded.
There were no NFL players there when I attended (not that I expected anyone apart from maybe a retired or injured player), instead the NFL All-Star cheerleaders were there, probably wondering why they were performing to about 50 men with iPhones held aloft.
They were offering signed pictures of themselves, which was a nice touch, but I did not recognise any of them and did not really want a signed picture of some random women, who for all I know could be the American equivalent of a Pineapple Dance troupe.
There was a rather bemused DJ spinning some cheesy tunes, and a few inflatable NFL displays where you could throw a pass or try a kick, but they were a bit undermanned and looked a bit unwelcoming with no sponge or turf floor around them.
Overall a half-hearted effort by the NFL to try and spread the message about the greatest sport on the planet. I would have made sure schools were invited to take part and had some flag football displays, not just cheerleaders. Also some spot-prize giveaways would have been good, as would have been an ex-player or coach.
Don’t get me wrong it was special to see the Vince Lombardi trophy in the city I work in, but more could have been done to get the message across that this sport will soon (by 2020) have an NFL franchise situated this side of the pond.