It's crunch time in the celebrity cereal stakes now that TO has joined in !

It's crunch time in the celebrity cereal stakes now that TO has joined in !

I’m not sure what they put in the milk in Buffalo but we now have another Bill launching a breakfast time bowl filler.

It had to happen – not content with most of the NFL training camp spotlight now that Brett Favre has decided to stay retired (thank god!) Terrell ‘TO’ Owens has decided to give Doug Flutie a run for his money by launching his own cereal.

Terrell Owens TO’s – Honey Nut Toasted Oats (TO’s) will no doubt become THE cereal of choice for NFL fans across the United States of America (with the exception of his former team’s home cities of Dallas, Philadelphia and San Francisco).

It was former CFL and NFL quarterback Doug Flutie who started the relationship between breakfast goodness and NFL celebrity when he launched Flutie Flakes in 1998.

The pint-sized Flutie created his Flutie Flakes (frosted corn flakes) in order to raise money for the Doug Flutie Jr. Foundation for Autism- established because Flutie’s son is Autistic.

I’m not convinced that the rationale behind the creation of Terrell Owens TO’s are quite as moral, but I am convinced they will sell by the shed-load.

As a rather bizarre fan of cereal packaging whenever I am anywhere in the world I like to visit supermarkets, whether in Mexico, Egypt, Thailand or the United States, much to the bemusement of my wife.

In previous visits to the States I have never quite managed to get hold of a box of the fabled Flutie Flakes, although in 2007 I did get a box of limited edition (yeah right!) Florida Gators Football Flakes.

The Gator Flakes now reside in my loft – and I welcome any bidders !

I am hoping to go to the States again in the Autumn so the crusade for Flutie Flakes will continue.

If that mission fails it looks like I will grab some Terrell Owens TO’s.

Here are some other considerations for marketing wizards and NFL agents:

 – Vick’s Vicious Dog Biscuits (All profits go to PETA)

– OchoCinco Helium Canisters – “Non stop hot air whenever you want it”

– Josh McDaniel’s Bird Repellent – “Removes all birds including JAY’s”

– Troy Polamalu’s Head and Shoulders – “The shampoo that hits the spot”

Anyone else got any ideas……………..

THE original Buffalo Bill cereal box cover pin-up

THE original Buffalo Bill cereal box cover pin-up

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